Until recently, Daft Punk had gotten increasingly silent with releases. With their last large studio album Human After All being released in 2005, some may have thought Daft Punk to have dissolved. Sure enough though, Daft Punk is still kicking and stronger than ever.
Work on Random Access Memories, their latest album started in 2008, and recently more has leaked on the details of this album as the release date draws near. Daft Punk has really taken a unique approach with promoting their latest album, going all out on a interesting marketing campaign and really sending the message on their latest album.
With their most recent partnering with Columbia Records for their latest record release, Daft Punk is making moves to come back stronger than ever. The recent marketing campaign for Random Access Memories reminds me oh-so-too much of how Apple markets their products. Releasing few details until the release comes close and surrounding the album with a mystic feel, Daft Punk has made huge anticipation for Random Access Memories. I feel like Daft Punk is absolutely trying to go all out for Random Access Memories and make a stand in music history. As one article on the Verge put it, "They seem to realize, in a timelessly French way, that their ideas are simply too big to be constrained by the shackles of a limited budget."
Fast forward to now. Daft Punk has released the prime track from their latest album Random Access Memories, Get Lucky as a prelude to their album release. Combining many styles of music, from pop, to disco, to Daft Punk's classic electronic sound, Get Lucky is unparalleled by anything else and has a distinct sound.
The new direction Daft Punk has chosen to take with Get Lucky and the impending Random Access Memories seems to have a very retro futuristic vibe, mixed with a simplistic feel. We will only see in the coming months how this will fare for Daft Punk; nevertheless, I am interested by Daft Punk's latest foray and will be excited to hear Random Access Memories.
If you are looking for a track that has a unique and unmatched sound with an interesting vibe, Get Lucky is one track to check out.